The importance of playlists in an artist's strategy

To get a first idea of how important it is to be present on Spotify, there are 138 million registered users so far. It’s a big audience waiting to meet you, but it can be hard to find you. So, in this article we explain to you the importance of playlists in an artist’s marketing strategy.

In 2008, when Spotify was released, the consumption of music skyrocketed and users, ordinary listeners, became small music curators and promoters, through the playlists they created. With this platform, you can share links to songs, albums, playlists, without costs and with huge advantages for small artists, since they can reach a larger audience that was previously difficult to conquer.

Being present in a Spotify playlist brings you more listeners, streams and consequently downloads and growth. Even large producers recognize the value of a playlist, because they know how they end up being seen as mini radio stations that can reach anywhere, thanks to the algorithm of the platform itself.

​So how do you get into a playlist and how do you know which one to prioritize? Music For All has a campaign creation service on Spotify playlists from experienced curators, which allows you to get real results, generated organically. Contact us to know more about our services!