Have you ever thought why so many musicians give up on their careers? The road to success is a long and hard one and many artists don’t know how to overcome certain obstacles that appear on their way. We may think that we’re alone, but the truth is that our problems are common to most artists. In this article, we’re going to tell you about three problems artists can find on their path and how they can overcome them.
1 - Lack of investment;
First of all, we have to understand that “not having the money” is different than “not wanting to pay for something”. We can always manage to save up for something we really want, so it’s time to think about investing in our music career. Regardless if it’s for recording in a studio, having our songs available online or hiring a team, there will be a time when it’s going to be necessary invest money into our career. Besides Money, is also really important to invest time. Time to learn, time to develop skills and time to act. Of course having talent is key, but without putting the work to it, talent itself doesn’t help us much. Investing the time to learn how to play an instrument or learn how to use your voice, makes us better artists. The time we invest in developing skills and in looking for opportunities to show our project is key and represents a big part in our path to success – if we’re not known yet, we have to put ourselves out there.
2 - Poor time management;
Even investing all the time we have in our career, there will be a time where we won’t be able to do everything by ourselves. It’s important to know the difference between tasks we can do well and tasks that we would be better if we had someone helping us. And that’s the importance of having and choosing a team. Our time is limited and therefore precious; having a team allows you to concentrate on what matters most. This is the trick for better time management: the division of tasks. If you feel like you’re in need of a few more hours in your day, maybe it’s a good time to start thinking about finding a team to help you!
3 - Lack of audience/listeners/fans.
Putting our music out there for no one to listen to it can be frustrating and thinking that maybe we aren’t made for this career after all is something normal. But are we using the best strategy? Do we even have a strategy? Nowadays, it’s really important to be present on social media because that’s where we can interact with our followers and people that like our music. Have we been posting often? Do we reply to comments? Do we have a website where our information can be found? Is our music available online? In this digital world we live in, putting music out there is never been so easy and attainable, but it’s essential to have an outlined strategy. Want to know more about music marketing strategies and how you can make the most of your online presence? There will be an article with the best tips soon on our website!