Songs with no hook are the ones that have neither chorus, nor that catchy verse. Shaquille O'Neil's "No Hook" featuring Prince Rakeem is an example of this. Recently, we have YBN Nahmir and YBN Almighty Jay’s, and Lil Yachty and Quavo’s, with more than 42 million views in their music videos.
Rap songs still have that more appealing line, but they don't have a chorus. Nowadays, due to the influence of artists who stand out in the industry, rappers use voice samples and freestyle so that the listener can be given a continuous story, without major "interruptions".
But why was the chorus removed if it even helps the person remember the music more easily? Social media and music apps are giving more and more space for individual verses to stand out. So, the structure of rap music has changed. There is proof that this works, so artists use it. One of the most successful cases was in the Detroit band, Doughboyz Cashout, that in their music video for "Da Mob" told a story, without chorus, through the streets and landmarks of the city. For each time the singer was about to change, one would tap the other on the shoulder. As the online magazine, Complex, says, “the song becomes a succession of short verses with memorable lines in each”.
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