It wasn’t too long ago that what interest people was the familiarity with what listened to- what they already knew of, among the same genre, without exploring much of what bands outside of their country are. Nowadays, it’s different. Today, one of the biggest bands in the world sings and raps in Korean, you can see the influence from the latino sounds entering the industry, songs by artists from around the world, speaking in various languages get famous. This is the perfect time to feature artists from different countries, including native speakers in other languages- and why? In addition to the challenge of writing a song in another language and coordinating it with other artists, the final product will be completely different from the ones you have so far! Expressing what you feel considering a different culture makes the result mean something else. You find different words and expressions, which enrich your work in another way. You step out of your comfort zone.
Not only do you expand your cultural horizons, but you can win fans in another country. You can only gain from this. Some people may already know you, but it’ll only make them listen to more of you. Do everything to make them want to know more about your music and you will have new fans.
This opens doors for the future. As you know, music isn’t limited to the headphones. By collaborating with artists from other countries, you introduce yourself to their fans, and if they liked what you created, you get an opening in this foreign market. Thus, you can even go on international tours or festivals with global promoters since you have been working on your credibility as an artist!