Nowadays many people wonder if it’s even worth it investing in a music video, if there are so many people who prefer to listen to music as background noise during the day. Despite that, we must admit that we are extremely visual creatures (just knowing how much screen time we have, confirms this). Therefore, investment in video clips is worth it. But how do you ensure that the audience sees your music video? In this article, we give you 3 tips to guarantee your distribution.
1. Direct upload to social networks The Facebook algorithm is not very fond of publications with links that take people to external sites, so our suggestion is to upload your music video directly on the site, without a link to YouTube. On Instagram, don't be afraid to publish an IGtv with the video.
2. Behind the scenes Again, involving fans in your art is the best way to ensure that there is a return. One way to create excitement and arouse curiosity about the video is to shoot a behind the scenes of the recordings. Maybe even do a live stream and so, when the video comes out, your fans will recognize the scenario and feel involved in the story, which can generate those views and shares that you want so much.
3. Partnerships with companies For the video itself, you can contact other companies for partnerships, in order to incorporate their products into the music video (clothing, art, food, etc ...). Certainly, they will say yes, because you’ll be giving them new eyes to their products, just as they are to you. This type of partnership can even work as long-term, so it is important that the companies you choose stand up and are aligned with the message you want to convey and defend.
Songs with no hook are the ones that have neither chorus, nor that catchy verse. Shaquille O'Neil's "No Hook" featuring Prince Rakeem is an example of this. Recently, we have YBN Nahmir and YBN Almighty Jay’s, and Lil Yachty and Quavo’s, with more than 42 million views in their music videos.
Rap songs still have that more appealing line, but they don't have a chorus. Nowadays, due to the influence of artists who stand out in the industry, rappers use voice samples and freestyle so that the listener can be given a continuous story, without major "interruptions".
But why was the chorus removed if it even helps the person remember the music more easily? Social media and music apps are giving more and more space for individual verses to stand out. So, the structure of rap music has changed. There is proof that this works, so artists use it. One of the most successful cases was in the Detroit band, Doughboyz Cashout, that in their music video for "Da Mob" told a story, without chorus, through the streets and landmarks of the city. For each time the singer was about to change, one would tap the other on the shoulder. As the online magazine, Complex, says, “the song becomes a succession of short verses with memorable lines in each”.
At Music For All we are on top of new trends. If you want the best level in all your songs, contact us at firstname.lastname@example.org
To get a first idea of how important it is to be present on Spotify, there are 138 million registered users so far. It’s a big audience waiting to meet you, but it can be hard to find you. So, in this article we explain to you the importance of playlists in an artist’s marketing strategy.
In 2008, when Spotify was released, the consumption of music skyrocketed and users, ordinary listeners, became small music curators and promoters, through the playlists they created. With this platform, you can share links to songs, albums, playlists, without costs and with huge advantages for small artists, since they can reach a larger audience that was previously difficult to conquer.
Being present in a Spotify playlist brings you more listeners, streams and consequently downloads and growth. Even large producers recognize the value of a playlist, because they know how they end up being seen as mini radio stations that can reach anywhere, thanks to the algorithm of the platform itself.
So how do you get into a playlist and how do you know which one to prioritize? Music For All has a campaign creation service on Spotify playlists from experienced curators, which allows you to get real results, generated organically. Contact us to know more about our services!