Nowadays many people wonder if it’s even worth it investing in a music video, if there are so many people who prefer to listen to music as background noise during the day. Despite that, we must admit that we are extremely visual creatures (just knowing how much screen time we have, confirms this). Therefore, investment in video clips is worth it. But how do you ensure that the audience sees your music video? In this article, we give you 3 tips to guarantee your distribution.
1. Direct upload to social networks The Facebook algorithm is not very fond of publications with links that take people to external sites, so our suggestion is to upload your music video directly on the site, without a link to YouTube. On Instagram, don't be afraid to publish an IGtv with the video.
2. Behind the scenes Again, involving fans in your art is the best way to ensure that there is a return. One way to create excitement and arouse curiosity about the video is to shoot a behind the scenes of the recordings. Maybe even do a live stream and so, when the video comes out, your fans will recognize the scenario and feel involved in the story, which can generate those views and shares that you want so much.
3. Partnerships with companies For the video itself, you can contact other companies for partnerships, in order to incorporate their products into the music video (clothing, art, food, etc ...). Certainly, they will say yes, because you’ll be giving them new eyes to their products, just as they are to you. This type of partnership can even work as long-term, so it is important that the companies you choose stand up and are aligned with the message you want to convey and defend.