The best way to promote your music and have return or positive feedback is to create a relationship with your audience. From fan made content, live streaming in your platforms and sharing your creative process, this article explains how to succeed in promoting your own music. 1. Fan made content By developing a competition for your fans, not only are you creating a more personal relationship with them, but also drawing attention from people who don’t know your music, but would like to see their own work promoted and published. The challenge could be related to some design work for the launch of your new single, song’s lyrics… In the end, you decide who wins and the prize is the publishment and collaboration of both your efforts.
2. Live streaming For sure you have heard about, or even watched, big singers live streaming on their social media, mainly on Instagram. Make sure you use your platform to promote your music live. Imagine exclusively releasing a new song, or part of it, to whoever is watching you live, and then fully releasing it in other streaming services (spotify, apple music, Youtube, etc…) as usual.
3. Share your story and creative process One of the categories that people who listen to music on YouTube love, is interviews where artists reveal the meaning behind their lyrics (Genius interviews are an example of this). In an early stage it’s hard to be invited to share your story, so do it yourself: from videos where you explain the story behind the song to showing which instruments, materials and tools you use in your creative process (almost like a behind the scenes).