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NEWS

Why feature artists from other countries

11/12/2020

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It wasn’t too long ago that what interest people was the familiarity with what listened to- what they already knew of, among the same genre, without exploring much of what bands outside of their country are. Nowadays, it’s different. Today, one of the biggest bands in the world sings and raps in Korean, you can see the influence from the latino sounds entering the industry, songs by artists from around the world, speaking in various languages get famous. This is the perfect time to feature artists from different countries, including native speakers in other languages- and why?
In addition to the challenge of writing a song in another language and coordinating it with other artists, the final product will be completely different from the ones you have so far! Expressing what you feel considering a different culture makes the result mean something else. You find different words and expressions, which enrich your work in another way. You step out of your comfort zone.

Not only do you expand your cultural horizons, but you can win fans in another country. You can only gain from this. Some people may already know you, but it’ll only make them listen to more of you. Do everything to make them want to know more about your music and you will have new fans.

This opens doors for the future. As you know, music isn’t limited to the headphones. By collaborating with artists from other countries, you introduce yourself to their fans, and if they liked what you created, you get an opening in this foreign market. Thus, you can even go on international tours or festivals with global promoters since you have been working on your credibility as an artist!
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3 ways to guarantee the distribution of your music videos

10/20/2020

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Nowadays many people wonder if it’s even worth it investing in a music video, if there are so many people who prefer to listen to music as background noise during the day. Despite that, we must admit that we are extremely visual creatures (just knowing how much screen time we have, confirms this). Therefore, investment in video clips is worth it.
But how do you ensure that the audience sees your music video? In this article, we give you 3 tips to guarantee your distribution.

1. Direct upload to social networks
The Facebook algorithm is not very fond of publications with links that take people to external sites, so our suggestion is to upload your music video directly on the site, without a link to YouTube. On Instagram, don't be afraid to publish an IGtv with the video.

2. Behind the scenes
Again, involving fans in your art is the best way to ensure that there is a return. One way to create excitement and arouse curiosity about the video is to shoot a behind the scenes of the recordings. Maybe even do a live stream and so, when the video comes out, your fans will recognize the scenario and feel involved in the story, which can generate those views and shares that you want so much.

3. Partnerships with companies
For the video itself, you can contact other companies for partnerships, in order to incorporate their products into the music video (clothing, art, food, etc ...). Certainly, they will say yes, because you’ll be giving them new eyes to their products, just as they are to you. This type of partnership can even work as long-term, so it is important that the companies you choose stand up and are aligned with the message you want to convey and defend.
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How the No Hook became the new trend in rap

10/9/2020

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Songs with no hook are the ones that have neither chorus, nor that catchy verse. Shaquille O'Neil's "No Hook" featuring Prince Rakeem is an example of this. Recently, we have YBN Nahmir and YBN Almighty Jay’s, and Lil Yachty and Quavo’s, with more than 42 million views in their music videos.

Rap songs still have that more appealing line, but they don't have a chorus. Nowadays, due to the influence of artists who stand out in the industry, rappers use voice samples and freestyle so that the listener can be given a continuous story, without major "interruptions".

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But why was the chorus removed if it even helps the person remember the music more easily? Social media and music apps are giving more and more space for individual verses to stand out. So, the structure of rap music has changed. There is proof that this works, so artists use it. One of the most successful cases was in the Detroit band, Doughboyz Cashout, that in their music video for "Da Mob" told a story, without chorus, through the streets and landmarks of the city. For each time the singer was about to change, one would tap the other on the shoulder. As the online magazine, Complex, says, “the song becomes a succession of short verses with memorable lines in each”.

At Music For All we are on top of new trends. If you want the best level in all your songs, contact us at info@musicforallnow.com 
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The importance of playlists in an artist's strategy

10/1/2020

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To get a first idea of how important it is to be present on Spotify, there are 138 million registered users so far. It’s a big audience waiting to meet you, but it can be hard to find you. So, in this article we explain to you the importance of playlists in an artist’s marketing strategy.

In 2008, when Spotify was released, the consumption of music skyrocketed and users, ordinary listeners, became small music curators and promoters, through the playlists they created. With this platform, you can share links to songs, albums, playlists, without costs and with huge advantages for small artists, since they can reach a larger audience that was previously difficult to conquer.

Being present in a Spotify playlist brings you more listeners, streams and consequently downloads and growth. Even large producers recognize the value of a playlist, because they know how they end up being seen as mini radio stations that can reach anywhere, thanks to the algorithm of the platform itself.

​So how do you get into a playlist and how do you know which one to prioritize? Music For All has a campaign creation service on Spotify playlists from experienced curators, which allows you to get real results, generated organically. Contact us to know more about our services!
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3 tips to better promote your music

9/28/2020

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The best way to promote your music and have return or positive feedback is to create a relationship with your audience. From fan made content, live streaming in your platforms and sharing your creative process, this article explains how to succeed in promoting your own music.

1. Fan made content

By developing a competition for your fans, not only are you creating a more personal relationship with them, but also drawing attention from people who don’t know your music, but would like to see their own work promoted and published. The challenge could be related to some design work for the launch of your new single, song’s lyrics… In the end, you decide who wins and the prize is the publishment and collaboration of both your efforts.

2. Live streaming
For sure you have heard about, or even watched, big singers live streaming on their social media, mainly on Instagram. Make sure you use your platform to promote your music live. Imagine exclusively releasing a new song, or part of it, to whoever is watching you live, and then fully releasing it in other streaming services (spotify, apple music, Youtube, etc…) as usual.  

3. Share your story and creative process
One of the categories that people who listen to music on YouTube love, is interviews where artists reveal the meaning behind their lyrics (Genius interviews are an example of this). In an early stage it’s hard to be invited to share your story, so do it yourself: from videos where you explain the story behind the song to showing which instruments, materials and tools you use in your creative process (almost like a behind the scenes).
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OBSTACLES TO SUCCESS

7/2/2020

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Have you ever thought why so many musicians give up on their careers? The road to success is a long and hard one and many artists don’t know how to overcome certain obstacles that appear on their way. We may think that we’re alone, but the truth is that our problems are common to most artists.
In this article, we’re going to tell you about three problems artists can find on their path and how they can overcome them.


     1 - Lack of investment;

First of all, we have to understand that “not having the money” is different than “not wanting to pay for something”. We can always manage to save up for something we really want, so it’s time to think about investing in our music career. Regardless if it’s for recording in a studio, having our songs available online or hiring a team, there will be a time when it’s going to be necessary invest money into our career. 
Besides Money, is also really important to invest time. Time to learn, time to develop skills and time to act. Of course having talent is key, but without putting the work to it, talent itself doesn’t help us much. Investing the time to learn how to play an instrument or learn how to use your voice, makes us better artists. The time we invest in developing skills and in looking for opportunities to show our project is key and represents a big part in our path to success – if we’re not known yet, we have to put ourselves out there.


     2 - Poor time management;

Even investing all the time we have in our career, there will be a time where we won’t be able to do everything by ourselves. It’s important to know the difference between tasks we can do well and tasks that we would be better if we had someone helping us.
And that’s the importance of having and choosing a team. Our time is limited and therefore precious; having a team allows you to concentrate on what matters most. This is the trick for better time management: the division of tasks.
If you feel like you’re in need of a few more hours in your day, maybe it’s a good time to start thinking about finding a team to help you!


     3 - Lack of audience/listeners/fans.

Putting our music out there for no one to listen to it can be frustrating and thinking that maybe we aren’t made for this career after all is something normal. But are we using the best strategy? Do we even have a strategy?
Nowadays, it’s really important to be present on social media because that’s where we can interact with our followers and people that like our music. Have we been posting often? Do we reply to comments? Do we have a website where our information can be found? Is our music available online? In this digital world we live in, putting music out there is never been so easy and attainable, but it’s essential to have an outlined strategy. 
Want to know more about music marketing strategies and how you can make the most of your online presence?  There will be an article with the best tips soon on our website!

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3 tips on how to have confidence as a musician

5/29/2020

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When you start your music career, you may lack a few things that will be essential during all the process and confidence is definitely one of them. In the beginning of your path you may suffer from lack of self-confidence but we are to tell you how to avoid it.
Whether it is in song writing, recording or even performing live, you need to have confidence in yourself and in your skills in order to be successful. But how to do it, exactly?

    - Be kind to yourself
Most of the times, we can be our own enemies and haters. It’s easy to treat your loved ones and other people you know with kindness or wanting kindness from them, but most people are far less kind when it comes to themselves.
When it comes to our own person, most of us are not likely to be excited, forgiving, or appreciative as easily as we do with other. So, that being said, one of the key points to have self-confidence is to be kind and comprehensive with yourself because you are good and you will get even better with time.

    ​- Pratice as much as you can
Related to that first point, one thing you can do in order to improve your skills and consequently your self-confidence is practice, practice, practice. This one’s pretty obvious but it actually works. See it in this point of view: if you practice something you feel self-conscious about, you will improve. If you improve, you will become less self-conscious about it. This is especially true in regards to music. You’ve probably noticed that you feel more comfortable performing a song you’ve practiced a million times or that writing a song is a less difficult if you’ve done it before. Practice makes perfect. It may take some time and be along process, but you’ll get there eventually! 
   
- Surround yourself with supportive people
This is one of those tips that you may not even think about it but that it’s extremely helpful. At least in one point in your life you have been surrounded with people – whether it was one or more – who have put you down and believe less in yourself and in your skills. We have all been through it and that is why is so important to surround yourself with supportive people. In order for you to grow as an artist, your family and friends need to believe in you. Having a community of people who lift you up and vocalize the best parts of you is really amazing and necessary. It makes you want to make music and share it with your them, knowing that you will be comfortable and they won’t drag you down.
Remember that you don’t have to be amazing and the most perfect musician
ever: we all have flaws but if you have confidence in yourself, that will show in your music and projects! We have crazy expectations of ourselves and when they aren’t met we get upset. Let’s start to celebrate our little victories, be proud of our accomplishments and surround ourselves with people that support and believe in us. All that mixed together is the perfect recipe to have self- confidence and succeed as a musician!
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Spotify & Other Streaming Services Are Fighting Songwriter Royalty Increases

5/26/2020

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As everyone in the music industry is aware of, making a living as a songwriter is not easy at all. While the industry's transition toward streaming has opened a lot of doors for music makers, it's also very difficult to earn enough income to sustain a career. Thinking of that, the Copyright Royalty Board has done something to give songwriters a solid win with their recent royalty rate increases. It seems like good news, however not all is great!
The same streaming giants who have built the new music model – Spotify, Google and Amazon – are still fighting the CRB's royalty rate increases, attempting to force their massive corporate power in order to avoid paying songwriters what the CRB has determined is fair.
On March 10, Spotify, Pandora, Google and Amazon’s appeal of the CRB’s 2018 decision (to increase songwriter royalty rates by 44%) was heard before the DC Circuit Court. This appeal has reignited the fight over royalty rates with songwriters seeking only to uphold the CRB's decision and these streaming services hoping to avoid the pay increase.
Many songwriters are watching this story closely, as four of the main digital platforms are essentially suing to not have to pay songwriters the rates determined. Despite all the pressure, the platforms have not backed down from their appeal so from here it will be up to the DC Circuit Court to determine an outcome.
Since the appeal was filed in 2019, songwriters have united and raised their voices in other impactful ways. Some examples was, in last April, a group that included GRAMMY winners Nile Rodgers, Kenneth “Babyface” Edmonds and Greg Kurstin wrote an open letter about the issue directed specifically at Spotify. They call out the top streaming platform for its dishonest relations with songwriters and asking for them to "do the right thing and drop your appeal of the Copyright Royalty Board rate determination."
Everyone can get involved to send this same message to Spotify and the other platforms, just by contacting the companies’ Board of Directors to let them know you stand with the songwriters who write the music they sell.
Professionals should be paid the fair rate determined by the CRB, not continue to line streaming platforms pockets with more cash.
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How Coronavirus Is Impacting The Music Community?

5/13/2020

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With the worldwide concert industry now in flux due to the new coronavirus disruption, there is now a volatile environment for artists, musicians, songwriters and producers on all levels.
 
The effects of the global coronavirus pandemic on the music industry are noticeable from the cancelation on postponement or the major festivals’ 2020 editions around the world. Some like Coachella, Lollapalooza, Rock in Rio or Brussels’ Listen! Festival were already called off or postponed due to the new coronavirus.
 
Besides the festivals and concerts, it has also impacted everything from music conferences and award shows such as Nickelodeon Kids' Choice Awards and BMI Latin Awards which were rather cancelled or postponed. Also, international tours schedule for 2020 are still being postponed on a daily basis.
 
As the coronavirus continues to spread – and we don’t know when it will slow down or even disappear –, so does its effect on the music industry. While industry experts and analysts project that the live concert business could lose billions, the financial fallout is virtually immeasurable at this point.  
 
Allen Kovac, an artist manager who represents Mötley Crüe and other acts, told The New York Times that "you have people delaying on-sales for tours, and you have people who are going to postpone tours. It's chaotic and stressful, from agents and managers to artists, their families and their support teams".  The truth is that music's financial collapse is already taking its industry-wide toll. 
 
This downfall comes in the streaming era when a big part of artists and musicians rely heavily on touring and live performances as their main – and sometimes only – source of income. A 2018 survey by the Music Industry Research Association and the Princeton University Survey Research Center, in partnership with the Recording Academy's MusiCares, found that live performances were the "most common income source for musicians," according to Rolling Stone.
 
Although the streaming industry continues growing, with streaming accounting for 80% of the music industry’s overall revenue, the low royalty rates make it difficult for small and independent artists to earn through streaming and the profit from the traditional AM/FM radio platforms streaming continues being nothing.
 
This makes the live music industry necessary for artists and musicians, especially for those who rely on paychecks from touring and live gigs to make a living. A coronavirus-sized pandemic that causes festival and tours cancelations will undoubtedly impact the bottom line of artists and creators on a global scale because, simply, no shows means no paycheck. 
 
The coronavirus cancellations will also trickle down to songwriters, who depend on performance royalties from the live performances of their songs and a decrease in shows unquestionably equates to a decrease in potential gains via live performance royalties.
 
Then, of course, there's the team crew which includes many audio engineers, sound and light crews, backstage teams, tour managers and other behind-the-scenes hands who have doubtlessly lost work due to cancelled tours, conferences and festivals. Most of them work freelance which means that won’t receive from the events they were supposed to do as they were either cancelled or postponed.
 
With the global concert industry in flux, the disruption has created a volatile environment for artists, independent musicians, songwriters, producers and everyone whose work is inserted in the music industry. As tours and festivals continue to cancel, these same industries are also impacted, leaving session players, live musicians and all sorts of creative workers to face potentially empty touring and recording schedules for months on end. Worst of all, there is no end in sight just yet.
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Quarantine: How to do Live Streaming Concerts

5/8/2020

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With the arrival of a global pandemic, the unknown and fear also arrived.
Due to the isolation measures implemented by governments in several countries, events, festivals and concerts were eventually cancelled or postponed.
But there is always a solution and the internet only came around to unite people, even from a distance. And Music For All tells you the best ways to do live concerts from home.
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Instagram Lives

One of the most used ways to make livestreams during social isolation has been Instagram. From concerts, interviews and even shows or festivals, we have all seen several people that we follow making various livestreams, every day.
And, as it is easy to share and you already have an audience that follows you and receives your notifications, it is often the chosen and ideal platform for holding online concerts and promoting your music and your latest projects.
You can invite other people to participate in your lives - thereby increasing the audience that sees it, receiving instant comments and seeing who is watching the concert. The only drawback of the Instagram lives is that they are only available for 24 hours, disappearing at the end of that time.
In addition to Instagram, Facebook also allows you to make livestreams, however the feedback and promotion are usually lower.
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Livestream on Youtube

Known for being a video sharing platform, in addition to uploading content, YouTube also allows you to make livestreams. Intuitive and very easy, you can even schedule livestreams for a certain time or day and share the links with your audience or even with specific people, if you’d like it to be more private and restricted (you can do it using the unlisted video option).
This is the ideal solution if, for example, you want to sell tickets and send the concert’s link to those who buy their tickets. Youtube also has the option of having a live chat that allows interaction between viewers and artists and the option to save the livestreams as a regular video in your channel, so that those who have not seen, have the opportunity to watch later.
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Join initiatives

Many radio stations, newspapers and even companies are holding festivals with artists, in order to replace the usual shows or events they had planned to host before the quarantine. Joining these initiatives can be a good option, especially if you want to promote your music because, in this way, you would be performing not only to your audience, but also to the audience of the entity in question. This way you would broaden your fan base and the followers of your work!
Every day, there are more and more options to make our daily lives more based on digital and social networks, which are always a great platform for promotion. People are more opened to listening to new music, meeting new artists and betting on entertainment so be sure to bet on your career as well, even if you are at home in isolation
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